Image Credits: GOOGLE.CO.UK
A logo is an indispensable part of a brand’s visual identity. Without it, you can’t distinguish yourself from the sea of logos or create a mark in today’s highly competitive marketplace. A logo speaks for your brand and represents you across different print and digital mediums. This makes it clear that having a unique logo design makes marketing and branding related things easier, smoother and faster and gives a company unique visual representation for other aspects of the business.
Everybody Draw Their Own Meaning
However, no matter how your logo looks, it is perceived differently by the people. Some even perceive good logos as bad, some consider awful logos as good. This means that good, bad, and ugly logos are determined largely by people themselves. In order to make it effective, all you can do is put your sincere efforts to task in creating a quality logo design that would stand strong on the core values of the company.
A Poor Design Is Nothing Less Than a Liability
A poor logo design can never actually provide fruitful results to the company. As we are living in a digital marketing era, a flop design is considered nothing less than a burden on your shoulders, especially in the initial phases of business development where a strong and valuable design means everything to the business. You can never build or establish your brand unless you have a strong logo to back your business operations.
Re-Haul or Image Makeover—Your Call
From across the globe, we have examples of famous companies or brands, whose poor logo designs have completely been rebuilt from scratch or had a complete overhaul and some of the brands that had a successful image makeover. Nevertheless, we have also witnessed that some of them even failed with their logo redesigns, which resulted in a real disaster for the company, putting the entire brand’s image at stake.
So, those who were successful in recreating active and relevant logo redesigns position themselves with a refreshed image in the market; brands like KFC, AT&T, UPS, Yellow Pages etc. On the contrary, those who fail with their logo redesigns actually lost whatever they had previously earned.
It is rightly said, “Losing a brand’s image is like losing everything; its image, personality, and values; and image once lost is hard to earn back”. A logo design that sounds ugly or is considered as very poor is as good as nothing. Some of the brands whose logo redesigns were a complete disaster are Best Buy, Craft, Master Card, Animal Planet, etc.