Image Credits: GOOGLE.CO.UK
Unarguably, smartphones have revolutionized and transformed every industry in modern times. Its increased penetration has made it possible for online trade, more specifically, e-commerce industry to leverage the growth and expansion in mobile apps industry. Smartphones and mobile apps have become more of a need than a luxury in today’s fast-paced business environment, where competition is getting more intense and fiercer. Companies are now extending their scope of business operations across multiple digital platforms like mobile apps and social media presence in order to secure a significant share of the market.
UK Based Study Finds
If we take a quick glance at the recent report revealed by UK based analytics agency, you might become aware of the situation as to why an e-commerce website needs a mobile app. It revealed that the growth of mobile commerce, in the recent past, has outpaced overall e-commerce growth with 86% of consumers prefering a mobile app over the mobile website for online trading. You would also be surprised to know that it also projected that by 2018, mobile shopping will account for a staggering $200 billion sales worldwide. Obviously, where e-commerce giants like Alibaba, E-bay, and Amazon are draining most of the global sales, other small e-commerce website platforms are trying to capitalize on the little they have by building unique e-commerce mobile apps for easing targeted customers and also for yielding healthy outcomes.
Personalized, More-Enhanced and Optimal User-Experience
A great user-experience (UX) can yield positive responses, which means it can immediately increase conversion rates and is likely to enhance overall brand equity in the long run. Obviously, adjusting everything on one tiny screen without distorting brand or product’s messages is never easy. Only a professional mobile app developer can do justice with your app design project. Drawing user-attention, engaging and retaining customers throughout the visit needs to be well-crafted and improvised for better collective outcomes. You can only expect to generate positive leads once you value your clients, which ultimately leads to better UX, more visitor traffic, higher conversions and improved ROI.
Increased Customer Loyalty and Real-Time Tracking
An e-commerce website for mobiles constantly stays in touch with customers with personalized content or product purchase recommendations, notification pop-ups or directly via personal e-mailing or messages and also tracking and controlling with real-time-updating. A mobile app builds trust and generates more loyal customers rather than one-time shopper on an e-commerce website or web or desktop interfaces.
Preference of Mobile App Browsing Over Overall E-Commerce Desktop One
Since people prefer to use mobile up-fronts for purchasing products over e-commerce platforms, a unique app providing a great user-experience can possibly encourage customers to reconsider the same platform for future product purchasing. With the ease of access and convenience to users, smartphone fanatics, who use mobile app e-commerce fronts, are continuously growing in number. Which means the equation is favourable.