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Have you ever grasped the true meaning of having a good logo? Have you ever understood how an effective logo can bring positive changes for the business? How can it make you shine brighter than your biggest competitor? Isn’t a logo a magical visual image that has the power to positively impact your business?
Well, it certainly does!
A logo isn’t just a pretty picture of your business, it is way more than that. Despite its small size, it’s the core of your business communication and corporate identity. This makes it clear that a cheap logo design can seriously affect your business image and personality in the highly competitive business environment. What is the purpose of having a logo when it can’t create an impact, build a relationship with the targeted clients and/or doesn’t stand for company’s values or offering?
So, a long-term journey of clients with the business can only be ensured if you put your sincere efforts and substantial investment in acquiring a quality logo design instead of going for cheaper options.
Here are 5 most critical reasons why you should never go for cheap logo designs as it reflects the weak visual representation of your business.
1. Positive First Impression Is the Real Game Changer
As a UK’s leading digital agency, we are exposed to nearly 2300 logos in a day across print and digital networks. How many do we manage to remember? How many will you manage to remember? You will remember only the ones that are unique and impactful.
Since the first impression is the last impression, you would never be able to get a second chance to fix your first impression. Therefore, it has to be created with perfection, which means that you should never go with cheap logo design solution for your company.
2. Distinguish Yourself from Your Competitors
A strong logo provides you an opportunity to separate yourself from the sea of logos across multiple prints, advertising, and digital networks. Only a strong and effective logo design can stand and speak for company’s values and reflect the brand’s personality. A generic logo that looks like the logo of every other brand in your sector will fail to set you apart. Your prospects won’t see any real reason to actually choose you above others. Can you really afford to miss the opportunity to stand apart just to save a few pounds?
3. Create a Long-Lasting Impact
A cheap logo design would reflect a broken image of your company to the targeted clients. What most businesses, especially small ones, do is they go with latest trends and evolving fads that vanish with time and fail to bring any real benefit to the company. When you invest in a good logo design, you get an insignia that represents your vision. It is timeless and has the ability to evolve with your growth. Assuming that a cheap logo designer would invest so much thought and imagination in creating your logo is a bit too wishful.
4. It’s Going to Be Everywhere
Since the logo is the core of the business, it would be everywhere. Whether it’s your website, company’s stationary, across advertising or merchandising platforms, you will need your logo bold and clear. A cheap logo design usually fails to meet these criteria. If it is created for your website, you might find it difficult to replicate it on your office stationary. If it is created for a mug, it may not look as good on a letterhead. What’s the point of a logo you can’t use for a well-rounded branding scheme?
5. Your Logo Will be Your Asset
No matter how much your business grows globally or internally, your logo would ride along with you. A clear identification of your company can reap a lot of benefits. It will bring increased brand equity, higher monetary gains but a cheap logo design would never go that far.
There are a reason brands spend thousands of pounds on logos as simple as three letters, IBM for instance. If you wish your brand to grow exponentially in the future, you need a logo that will get imprinted in the beholders’ mind. So, never skimp on your logo design service no matter your current size and budget.