Image Credits: GOOGLE.CO.UK
Building a logo and establishing its image in the highly competitive business environment is surely an intimidating task. Building a brand as a whole requires unique business and marketing strategy and its brilliant execution. However, it all starts with a logo design since it is the core of building your business communication and corporate identity. Unarguably, you logo defines and determines who you are and what value you provide to your targeted audience. Designing a logo is hard but if put your sincere efforts, time and energies to the task can reap positive outcomes for your business.
A pretty logo doesn’t define it all; an aesthetically pleasing yet effective logo perfectly does. Some of the top-notch brands from across the globe like Macdonald, Nike, and Apple have such logos that can instantly be recognized in a mere blink of an eye. The reason lies in their simplicity, uniqueness, relevance, effectiveness, flexibility across many prints, advertising, and digital networks.
Here are 5 tips to designing a perfect logo for building your brand that would certainly create a sensational design.
Be Unique and Clever
Just trust yourself and your intuition because that makes you produce wondorous logo design. Be clever and unique because this is all that matters in distinguishing your brand from that of the competitors. Besides imitating others’ designs, you should throw yourself into your brand and that can only be possible if make deliberate attempts to make it simple, unique and relevant. So, creative brainstorming sessions can make you produce creative yet effective logo designs.
Understand the Brand
Your logo is an introduction to your brand, which means it needs to reach a specific audience in the most appropriate manner as possible. Everyone dreams to create such a logo design that defines your brand’s personality, values, and ideology to the targeted public with a strong visual contact. Before designing a logo, you should take care of each and everything associated with your band since no one can know your business better than you—that ain’t seem that difficult.
Keep it Simple, Easy, and Flexible
Creating a balanced logo design is important in strategic terms. Companies have to use logo across many mediums and forums so it has to simple, super and flexible in order to create an impact in the minds of customers. For example, Nike never had to revisit their logo since it has brilliantly crafted to perfection with a famous swoosh sign.
Optimal Use of Colours
When brand’s personality is at stake, colours play a predominant role in grabbing the attention of the viewers. A careful amalgamation of colours can make your logo to look bright and bold and convey true messages of your company. Colours also reflect the hidden meaning behind company’s values and aroma for example Red reflects Energetic and bold, blue depicts professionalism, cool and calmness, and trustworthiness.
Add a Narrative
Every logo bears an emotional or sentimental appeal for clients in for form or another. Creating a luring piece of art (logo) can portray positive notions and feel to clients. This is exactly why some of the top-of-the-mind auto brands reflect and own their legacy and cash it in accordance with brand equity and/or value. So, designing a logo job should be dealt with care and perfection or else it wouldn’t produce intended outcomes.